Today we’re speaking with Brand Strategist + Conversion-Led Website Designer, Gigi from One6Creative (her real name is actually Yevgeniya Davarashvili – buuuut can you imagine typing that into your search bar?)
And we’re geeking out over the topic of “Brand Voice”:
- What is it really?
- How can you define yours?
- Why it matters
And why most Brand DIY-er’s wind up creating a “Frankenstein Business” – a mash-up of everyone else’s stuff but your own.
Resources + Links Mentioned:
