#140: Developing Mutually Beneficial Relationships & Collabs with Linda Sidhu

July 18, 2024

In this episode of The Quiet Rebels® Podcast, I’m super excited to be joined by my dear friend Linda Sidhu – someone who is an incredible superconnector – to speak with us how we can develop more intentional business relationships which can lead to collaborations, partnerships and more! 

In this conversation, we discussed:

  1. Linda’s ARC Framework for Identifying The Right Partnerships For Your Business
  2. Finding “Magic Matches” for Mutually Beneficial Partnerships
  3. Overcoming the Fear of “The Ask” 

& more!

Here are the links mentioned in this episode:

TRANSCRIPT:

Mai-kee Tsang: Hello, my wonderful quiet rebels. I am so excited for this conversation today, because if you’ve ever been someone who’s been interested in creating a long lasting, mutually beneficial relationships for your business for the long haul, then you are definitely in the right place. Because I’m joined today by my dear friend, Linda Sidhu, who’s actually What I like to call a super connector, like someone who really knows, like, just how to join the right people together and just beautiful friendships blossom.

And yeah, she’s gonna like really peel back the curtain for us about how we can start doing that for ourselves. So, Linda, thank you so, so much for joining us today. 

Linda Sidhu: Thank you for having me. I’m so excited to be here. 

Mai-kee Tsang: Yes. Yes. Yes. So before we get into all the good stuff, including what you like to call the magic match method, I would love to zoom out just for a second.

For those who have yet to get to know you, could you just give us a quick summary as to what you do and how you really got into it? 

Linda Sidhu: Yeah. So I I help coaches, course creators, established business owners create quizzes, and I’ve recently pivoted into really focusing on creating long lasting, mutually beneficial relationships for your business for longterm success.

And I think what really brought me here was years ago, I had been in the pharmaceutical industry and instead of. Working with general doctors, I ended up leapfrogging into the industry and I got a specialty job where I focused on dermatologists and when my husband and I moved from the Midwest to the West Coast, I realized that two of the top.

dermatologists were now in my territory and I was a brand new rep in a brand new city calling on these two top doctors and all I could do was really leverage my own personality which is an influencer if you understand the disc personas and so backing up a little bit my very first pharmaceutical company helped me understand disc so I could learn the doctor’s personalities and communicate and that felt good to us both.

And so when I went into this brand new territory, I relied on just nurturing my doctors and their offices, getting to know each doctor, understanding their personality, supporting their office, supporting their patients. And I just really leaned into this like nurturing aspect. And I will tell you that.

Out of all the years I spent in pharmaceutical sales, I was always in the top 10. And I might not have always focused on that approach at the beginning because I was sort of a fish out of water and just trying to understand the industry and there was a lot at once. But when I did enter in the San Francisco area and call on those doctors, I really leaned into what I felt.

Thought would work best. And it was really just me being myself and then trying to understand them. And so by understanding the four different personality types, what you do is you understand how to show up and communicate with people. And ultimately that leads to sales. And so when I retired from pharmaceutical sales and launched my own business, I started with a quiz because I felt like that was the only way I knew how to communicate.

And soon after I launched this first quiz, I really became known as the quiz queen or somebody that can help with quizzes. And I really viewed that as As a placeholder for some reason, even back at the beginning, I was like, I know this is not what I’m definitely going to be known for, but it’s obviously something people want.

So I followed the breadcrumbs and, you know, eventually I just kind of leaned into my strengths again, which is nurturing relationship building. And so that’s where I am today is really just leaning into the energy and the purpose. I believe I was here to serve. And it’s, all about just intimacy and serving people and building wonderful relationships specifically in the business realm.

Mai-kee Tsang: I can so see your experience and how it’s kind of led you to quit this first and then how it’s basically led you to this point where you are are now so good at understanding how to communicate to different people based on how they show up in the world and really doing that mixing and matching. I’m getting that’s your, a part of your magic match method, which we’ll get to in a bit, but that’s just so fascinating how it just kind of, it’s very clear.

I see the through line very clearly when you share your story. 

Linda Sidhu: Thank you because for a while when I started to pick People were like, how the heck do these two pieces fit together? 

Mai-kee Tsang: Yeah. 

Linda Sidhu: And so I was like, Oh, that is interesting. How do they fit together? So I’m glad that I was able to articulate it because I, I think that that was the natural evolution of how I got here.

And it does kind of make sense now. Right? 

Mai-kee Tsang: Yes, it definitely does. And it’s funny because literally just a few weeks ago, I redid my disc assessment because my partner in her company. Every employee is required to do the disc assessment just so that management can understand how to communicate with their team, because some might need a bit more handholding.

Others just like to be given that freedom to kind of try things on their own, that, that sort of thing. And it’s just really fascinating to hear that this is like a part of your your professional evolution as well. 

Linda Sidhu: Yeah. What is your disc? I’m curious. 

Mai-kee Tsang: I, I can’t remember the exact percentages, but it was relatively even between my dominant, like my D and my S.

My C was, was pretty strong too, and my I was small. And I know a few years ago it was almost the opposite. So that was really interesting to see. So, you know, we do change as people. But yeah, I think my highest was my S. Yeah. Okay. 

Linda Sidhu: Yeah. 

Mai-kee Tsang: How about you? 

Linda Sidhu: Well, I have always been a high I, so I’m very fast action and very people oriented.

And you know, even though you might show up differently in your personal life versus your business life, I’ve always reflected that in my business life from the beginning. So, but there’s a ton of different tests and assessments you can take with the disc. I actually got certified. I was overwhelmed with how many options there were.

I thought it was just like one assessment, but it was like one assessment for sales. Then there was an assessment for this. Then it was, it was just like, there’s a lot of assessments you could take. So potentially, you know, maybe you weren’t taking the same one. Maybe you actually took two different ones too.

You know what I mean? Yeah, yeah. I definitely did 

Mai-kee Tsang: not take I did not take the same test from then, because I think I took the first one from a book and manually scored myself. And it’s, it’s times like this, I appreciate there’s, there’s a time and place for Myers Briggs, there’s time for Enneagram and DISC, but this is also why I feel very gravitated towards human design, because that’s based on birth information that doesn’t change.

So it’s helpful, it’s helpful, but you know. What is your 

Linda Sidhu: human design? I’m curious. 

Mai-kee Tsang: I am a 4’6 ego manifester. 

Linda Sidhu: Okay, I’m a 4 6 manifesting generator. Interesting. Oh wait, maybe I’m a 2 6. I can’t remember. What’s the, what’s the 4 6? What are the Oh, 

Mai-kee Tsang: you know, I really wish I knew. I might have to go back and see, but I think the 6 is the role model one.

Yes. Yes. It, like, that’s what I do remember. I think 4, for me, I think that was the community aspect, like building a community. Yeah, 

Linda Sidhu: okay, so it is 4 6 for me too. 

Mai-kee Tsang: Yeah, well, there you go. That’s probably why we’re so similar. 

Linda Sidhu: Exactly. 

Mai-kee Tsang: I love that. Okay, so, all right, so I know that we gushed a little bit about, about you know, our personality types, but that actually does seed in to the next part of our conversation anyway, just really understanding the different people out there and who we might actually want to partner with.

So I’m curious to hear from you, Linda, There are so many ways to go about a business partnership. And by partnership, I’m not talking about going into business with someone, but I’m literally me like partnering up for like different projects or collaborations. And so you say that there are a couple of tips to create the quote unquote right one.

Please guide us because for me, I always thought, okay, it’s just one partnership, whether it works or not, but you’re telling me there’s more to it. So yes, please tell. 

Linda Sidhu: Right. So I created this framework called the ARC framework. And the A stands for acknowledge, and that’s really acknowledge yourself, acknowledge your personality, lean into your strengths, kind of what we were just talking about.

Then the R was relate. How do you relate to your ideal audience? How can you understand them? How can you research and communicate and talk to them so you can serve them? And then this, the last part, the C is really just how do you take the A and the R And turn it into a beautiful collaboration. So C is collaborate.

So if I zoom out on that a little bit when it comes to acknowledge, you really want to know your personality strengths. Are you a fast action taker? Are you a little bit more thoughtful and a little slower with action? Are you people oriented? Are you task oriented? The reason why this matters is because your personality is going to match very well with three out of the four personalities.

You’re really going to jive with people who are fast action if you’re fast action. So the two personalities that take action fast, or if you’re really focused on people oriented people, you’re going to also align with the two personalities that are people oriented. What happens is there is one personality that’s actually opposite of you, and sometimes it’s nice to be aware of that because you might have to stretch yourself to communicate and partner with them.

And so for me, I’m a high I, and so my stretch is the conscientious part. And so what I need to be aware of is when I want to partner with this type of individual, I just have to be a little bit more aware to set us up for success because they might want to take a more thoughtful approach and go slower where I go really fast.

And because I’m so people oriented and not necessarily task oriented, I also need to be mindful to give them a calendar, give them next steps. They like the to do list. They like to execute and be precise. So So a partnership for me for this personality would look a little bit different than, you know, somebody else, right?

So it’s acknowledging who you are, understanding your strengths, being aware of others, but really leveraging those partnerships where you feel like the synergy is there, because those are the ones that are going to take off a little bit quicker and work very well for you. And then the relate again is just understanding the ideal client.

I love to do surveys, polls, interviews, you know, Starbucks is in my backyard cause I live in Seattle and they’re a perfect example of this. They actually put the client at the front of the table and they ask them questions. So when they serve up the pumpkin spice latte, they know they’re going to get a line out the door.

And that’s exactly what I think business owners need to do. And from start to finish. reading actual research. I think only 40 percent of business owners actually research their audience. So there’s 60 percent of business owners that could potentially bring this into their own business, do a little bit of research, and they’ll gain so much clarity from it.

And then once you understand who your clients are, what they want, who you are as a person and how you show up energetically, you can combine these approaches and really create beautiful collaborations. 

Mai-kee Tsang: I’m just like taking a moment to take all of that in, and I do remember, I didn’t actually remember the actual statistic, but I do remember hearing from quite a few business owners, like, it’s very rare that market research is done.

Yeah. Like, doing like, ideal customer avatar like, no, no, sorry, no, not ideal customer avatar There’s another word for it, voice of customer, that’s what I was looking for, voice of customer research by doing that market research, right? Because I’ve done a few of these interviews over the last couple of months.

Like one was to help improve my current podcast guesting course and another one was to research for my first event. And then I remember getting so many emails from people who not only said yes to it, but they’re like, oh my gosh, it’s actually so rare that people. ask what we actually want from and not quite a summit.

And you know, for what we want to see next in a course. So that was really fascinating. So to hear you put an actual number to it is just kind of solidifies that even more. So that’s really, really good to know. And I’m just curious when you are thinking about partnering different people, do you actually ask them if they have done a disc assessment or like, how do you know, like, Like, do you, or do you already know that much about different people based on how they interact?

Linda Sidhu: Yeah. You know, what’s so funny is I really don’t do this in my personal life, unless I’m having an issue with somebody where I’m like things just energetically feel like harder I don’t really think about what personality are they, and maybe, maybe they’re the opposite. And maybe that’s why I’m having a hard time communicating with them.

Right. But really when I think of business. I actually do. I feel like I people read all day long. And I think that goes from my pharmaceutical career when I would sit in my car and I was like, okay, I have to go in and see Dr. May Kay today. And I need to really set my intention to show up in a way to serve her.

So when I was in pharmaceuticals, I would literally people read. For 10 plus years, just like, so I could go in and, you know, the funny thing about pharmaceutical sales too, is if there was four doctors and one office, you had to be prepared for which one was going to come out and talk to you. Cause you never knew who was going to be there, who was going to come out of the room first and have a discussion.

So I had to be aware of all personalities and, you know, really be able to communicate. So if it was a very dominant fast action doctor. I knew that I had to be very quick, efficient with their time. I would never tell them what to do. I would ask for options and have them lead the way, right? So anyways, I do, when I think of partnerships really, I actually focus, and I think this is really easy for everybody to do.

I really focus on the ideal client first. So one of the best things that I did for my business in my very first quiz that I created was I asked, you know, what do you identify with? Are you a coach, course creator, service provider, copywriter, or other? And what happened is 50 percent of my audience that was taking my quiz at that time was saying that they were a coach.

And so I was like, Oh my gosh, this is great information. Now I can leverage borrowed audiences. And so then I started to focus on coaches, coaches and course creator audiences. So I created a list of podcasts that I thought would be great to be on like my top 10. And those were audiences that had coaches and course creators.

So I was really excited when I was on Dallas Travers podcast, that’s her podcast is coaches on a mission. I was also really excited when I landed the Kajabi podcast because it was people who had, it was obviously they served course creators. So then I started to really leverage borrowed audiences and understand where I could show up for people where we had the triple win.

Where it’s a win for me, a win for you, and obviously a win for the client. So this is what I strive for is a triple win is, and really it stems from who is your ideal client? How can you show up in a way to serve them? And what other entrepreneurs has a mutual audience that maybe you do different things and you can serve together?

Mai-kee Tsang: That’s a really good point. So it makes start on the common ground is what I’m hearing. Yes. Yes. And just to kind of rewind a little bit. So obviously you have developed these, the skill set of people reading for over 10 years in your in your past career and also still in your business. And so for someone who’s listening right now, who’s like, okay, but I don’t have that.

Where would you advise that they start just to kind of understand how to communicate with different people? Any questions you think they should ask a potential collaborator or just things to look for. 

Linda Sidhu: Yeah, I really think it just doing the basics and starting on common ground and really putting the client first is important.

So one thing I would do if you’re listening to this podcast is who is your audience? Do you even know that I would put up a poll or I could send out an email where you could say, can you just click one of these and say, put your options, whether it’s course creator, coach, service provider, if you need to add other options for your own business, that is step number one.

You can do this on your Instagram polls. You can do this in an email if you just do a one question survey. But there, there’s so many ways you can solicit this information without doing an actual quiz, but that just happened to be my number one question that really just, I think. gave me so much clarity for my business.

So starting there is like huge because then you can know at that point who now can I partner with. And then that way you can start the opportunity to experience different partnerships and see if they work out and then definitely, you know, see if these are potential long term mutually beneficial opportunities as well.

Mai-kee Tsang: Such good advice. So yep, if you haven’t polled your audience or you haven’t sent out any sort of research surveys or I’m having just conversations one on one with a couple folks, whether it’s by email or Zoom a DM, et cetera, then this is your indication to start doing that. Because it’s actually from, like you said, like from doing these surveys myself that I know that the vast majority of my, my community, they are comprised of service providers.

And, and to me that, that encompasses coaches, copywriters, especially, and you know, just service providers in the online business space, because I know I came from the copywriting world and it’s where I got my start. So it makes sense why I know a lot of copywriters still, and coaches along the way. So yeah, that’s great to know.

Okay. And so do you have any other I know that you’ve, Like you and I have spoken about different types of collaborations, so, and there’s different, there’s certain people for certain collaborations. So, who are the three types of individuals that you think are considered best candidates for collaborations 

Linda Sidhu: Okay, this is a great question.

And so I think everybody can take action on this too. So there’s three types of individuals, I think that are going to be your best partnerships, whether don’t worry about personality at all. At this point, what you need to focus on is look at your clients. Have you been able to help transform a client and propel their business forward?

If you have, then chances are there’s a lot of trust built with that relationship. And then the next type of person is your peer. Are there any peers out there that you That you have a really good relationship with that. Maybe you share a mutually beneficial audience. Those are people that you can partner with too, because obviously if their peer and your friend, there’s a lot of trust that’s been built there too.

And a lot of respect. The third type of person is a mentor. Have you joined a group coaching program? Have you joined a mastermind where you showed up and you were the A student? Even if you just do the simple things by offering a testimonial and giving it to that entrepreneur. Or putting it on Instagram and tagging that entrepreneur.

All of a sudden, the mentor is going to re share your testimonial to their platform. So you are now being exposed to that person’s platform. The other cool thing is when you write a testimonial, sometimes they put that on their sales page. So now you’re being featured on their sales page. So even just offering a testimonial for anything for a mentor is going to be a huge thing to do.

And so that can really Obviously support, trust, and support that relationship by showing up for that mentor. Now, there’s this beautiful thing that I call the magic match. And it’s when a mentor becomes your client, who then becomes a peer. And so what happens, this is a great example of one of, this actually happened to me with Ellen Yen.

Ellen Yen was a mentor of mine. I really looked up to her. I followed her cubicle to CEO podcast. And wouldn’t you know, one day she reached out to me and hired me to create a quiz for her. So then she became a client and through our work together, there was a lot of trust and respect that was built that we eventually became peers.

And so now when you experience somebody Through being a mentor, a client and a peer, there’s so much trust built and so much respect that that person also becomes a very powerful magic match for you. 

Mai-kee Tsang: Oh, I can already see how that can work. It’s like a beautiful cycle actually. And I think I’ve, I’ve been in both situations when I’ve been the mentee who became the peer and Yeah, it’s just kind of like full circled really.

And also when I was the one in the mentor seat and I had a client, we had a beautiful relationship that kind of evolved into so many different things, including a genuine friendship. So I can definitely see that coming around. And I just realized that as we’re talking about different partnerships and collaborations, could you give some examples of what those collaborations have actually looked like and what it meant for your business?

Absolutely. Absolutely. 

Linda Sidhu: I mean, collaborations and partnerships could be really anything. And again, I recommend, I always like to do coffee chats. I know some, some entrepreneurs don’t have time for that and that’s totally fine, but I’m looking for setting a good foundation for my business and setting both myself and the other person up for success.

So oftentimes I like to get on a coffee chat and try to figure out who are you, are you still doing what you were doing previously, or have you pivoted? Who do you serve? Has that changed? Are you still serving the same audience? Are you still serving the same offers? And what are your goals for this year?

And once I understand that information from an entrepreneur, then I try to think in my head, do I have a matching audience? Would they be interested in this? Can I serve and do a better job? Complimentary, you know, collaboration to help this person out and then maybe ask in return if they would share something of mine.

If for some reason I can’t, I start to immediately think of who can I connect them with? And then, so the next steps for me are either to create a collaboration and this could just be an email swap. This could be like being on a summit. This could be a podcast interview. This could be something so simple where it’s like an IG live, like it’s literally just trying to.

collaborate and bring the audiences together and share the services from each individual. And then if for some reason I cannot support that entrepreneur and they have a different audience and it doesn’t make sense to partner, I then think the next step is who can I connect to them with and I try to send an introduction email to connect them with somebody else in my community that could be self serving for both of them.

Mai-kee Tsang: Mm, yeah, that’s a good point because sometimes we’re just genuinely not the right fit for someone and vice versa. And I’m curious, do you have a super memory or is there a way that you can actually keep track and, like, Remember what each person does, because I personally have a really bad memory, so I need a tracker, and that’s what I’ve been using personally, so how do you do that?

Linda Sidhu: You know, oh my gosh, people ask me this all the time, I actually think I have quite a good memory. But I will say, after my cancer that I had, and after getting just older, my memory, like even remembering people’s names is hard for me these days, like, so, to be fair, I don’t even remember. But I did, because there’s so many people that have asked for, like, can I track, I actually did create something called the partnership portal.

It’s part of my new magic match workshop that I’m, I just now put on my website as a new offer. And in the partnership portal, it does have an area where you can track. It’s an air table database where you can track every individual who their ICA is. What their birthday is, if you want to send them a birthday note, like I have all this information because there’s so many people out there that need that support to track.

And so then you can actually be, if you’re on a coffee chat with somebody, you can say, okay, I’m not a good match for you. And then you can check your database and see who is, and then you can send out the connection emails from there. But yeah, I created something this for this because of that reason is, you know, I feel like it’s a huge need.

Mai-kee Tsang: So be sure to link to that workshop in the show notes for anyone else who’s interested because like I’ve been relying on good old Google Sheets, which, you know, it gets the job done, but I’m sure there can be a lot more efficient ways to do that. 

Linda Sidhu: Yeah. 

Mai-kee Tsang: Oh, I love that. Okay. So we talked about different types of partnerships, who’s best for it magic match.

And to be honest, yeah, I’m not quite sure what else to ask at this point, because I think you covered like most of the Is there anything in particular that you feel that maybe for someone who’s listening who had never done a partnership before, what should they kind of expect in the process? Because, you know, Brand new skill, you have no idea, like what, what might happen, even if you’re given the steps of things.

But yeah, for someone who’s actually thinking of doing a partnership for the first time, and maybe they have actually have a mindset block where they’re like, Oh, actually, I’m reaching out to someone who I don’t know, maybe. So how would you kind of like walk them through this process of just kind of like, allowing them to put themselves out there for that time and for the first time?

Yeah. Absolutely. 

Linda Sidhu: Well, I actually did create a brand new quiz that might be very helpful. And it is, what is your visibility at factor? And so the whole concept is when you take the quiz, you’re also going to be one of four personalities. And this was based on my disc framework that I have complete knowledge about.

And so when you take this quiz, it will reveal what your it factor is. And so the idea is you just have to be yourself. Just don’t stress out. Don’t be anyone else. Don’t take anyone else’s strategy. Just show up and be yourself. And so that quiz is going to help highlight your it factor and what makes you special.

There is a section that kind of makes you aware of your blind spots, which is your weaknesses. And it’s not really weaknesses. It’s just that there’s other personalities that are different than you. And so when you embody so many qualities of one personality, I basically want and want to encourage you to lean into your strengths.

So I will also provide a strategy that’s going to help you with collaborations and partnerships in the actual quiz results. So all that information is in my brand new quiz. What’s your visibility? So definitely link that and then I think from there, it’s really just, if even if you don’t take the quiz, just whatever feels easy and fun for you, just keep doing that and double down on it.

Mai-kee Tsang: Good to know. And I’m definitely going to take that quiz because I’m very curious what my own it factor is. 

Linda Sidhu: I love it. Yeah, you’ll have to tell me. I can’t wait to find out what you ended up being. 

Mai-kee Tsang: Yeah, I’ll send you a DM when I’m done. All right, Linda. So, we have covered a lot of bases. And actually, there is one question that has been hovering in the back of my mind.

And I wonder if someone who’s listening right now may actually secretly be listening. be thinking about this too. So something that has actually genuinely stopped me from wanting to reach out and collaborate with folks is because I worry that when they need me for something, I may not be able to reciprocate to the same degree.

And because of that, and I, you know, because, you know, my capacity changes very often and I, I do worry that like, oh gosh, did I just take and not give anything? And so I’m just curious, like, what would you say to someone like around this like need to reciprocate. Do you have any like advice, insights on that?

Linda Sidhu: Yeah, I think, you know, when it comes to collaborations, you do need to be in a situation where you can ask and you can receive and you can give right. And I think for women in general, we have a really hard time asking in general. Like we have a really hard time asking for help. And here’s the thing I remember hearing in a podcast that somebody wants to ask the audience, does anybody have anything here that can help somebody?

And I think 99 percent of the people you know, shot up and raised their hand. It was like, yes, I can help. Then the next question was, does anyone have here to ask anybody for support? And I think there was like one person that even asked for anything, but if you think about it, you really, and so I think with my cancer journey last year, I realized that there are times in your life you just have to be willing to receive.

And so I think the first part is knowing that you deserve that you deserve that. So if you need to ask for help, if you need to ask for support, People are willing to help and want to help. And they just want to know what, you know, communicate with me and let me know how I can help you. So I think that’s just the number one barrier is being able to ask and being able to receive.

And when it comes to giving back, I honestly make a, I’m sure you do a wonderful job of giving back. There’s probably no one that’s ever thought she hasn’t given enough to me, right? Like who would ever think that? So just know that. You know, you’re showing up in a way you’re doing your best. You’re, you know what I mean?

And, you know, even if you can’t physically show up, that’s okay. People, I think, understand to give people grace. And you know, I think if it comes to a situation where you promised something and you weren’t able to show up, really the proper etiquette is to say, you know, Hey, I wasn’t able to do this, this time around.

I’m so sorry, but give me some options on what I can do to serve you at a later date. Right. And like be able to circle back to help them out. And then also just coming into the conversation of knowing, are you able to help this person or not? And being just really clear on the communication, if you can provide that or not in the first place.

And if you really can’t just being honest, I think people would rather, you know, the honesty. But yeah, I mean, I think at the end of the day, when I see collaborations and partnerships, I just think too many people. Put so many pressures on themselves that hold them back. And I think I want the key takeaway to know that there’s so many people out there that are wanting to help you.

Really, it’s just you that’s holding yourself back. You need to be able to ask and you can support people and celebrate them too when, when you’re able to, but when you really can’t, I think it’s okay. And people will give you grace in the end. 

Mai-kee Tsang: Oh, such good advice. I actually feel so warm now. I literally feel my chest for some reason is my body part where whenever I feel something very deeply emotionally, it shows whether if I’m feeling like really sad, then it’s, it feels so heavy.

When I’m feeling really good and inspired, it feels light and like full. Fluffy. Yeah. And, and now, like, after you just saying that I literally feel a warmth emanating. So I’m like, oh, okay, this is very interesting. So I’m sure that basically my whole body is on board with what you just said there. And hopefully for those who are listening right now, that you feel that sense of reassurance as well, because it’s true.

And I’ve actually been in several of your Of your spaces, be it your quiz lab, your, your mix and mind spaces. And I love that at the very end of those calls, you actually ask us to ask. It’s like, is there an ask that you have and you actually keep a track record of it and allow us to like, see how we can actually help each other and allow ourselves to receive.

So I love that it’s a practice that you also integrate into your, into your cohorts and into the spaces that you hold to. 

Linda Sidhu: Absolutely. Yeah. It’s, you know, at the end of the day, I really do think the rising tide lifts all boats and there’s so much room at the table. We’re all doing different things. And when we were talking before we hit record, knowing that nobody’s going to take your destiny, that is your destiny.

You’re actually not competing with anybody else, but yourself. And so if you want to put something on pause, if you want to go for something that is your destiny to have, and you need to honor that. 

Mai-kee Tsang: Yes. Ah, well, this has been a super insightful conversation and for those who are listening right now, Linda, they’re like, okay, so partnerships, collaborations sound good to me, got the ARC framework and, you know, considering you know, who our ideal audience is.

And if we don’t know that to go and find that out. And so for someone who’s like at that space right now when they’re actually, okay, I’m geared up, I am ready. Well, what is the one key action step you recommend that they take today? 

Linda Sidhu: Yeah, I think the big takeaway is finding out who your audience is. So poll them, ask a question in your email, send out a survey.

But the next thing, once you know that, let’s say you already know that, I’ll give you two takeaways, is to write down a list of clients, mentors, and peers. That are great for mutually beneficial, long-term relationships that you can help with collaborations or you can kind of set that up. And then to also try to figure out who, do I have any magic matches?

Is there any clients that are peers? Are there any where I can hit all three that with a mentor, that’s a client, that’s a peer, because that goes an extra layer deeper and those are gonna be very powerful collaborations for you. 

Mai-kee Tsang: Such good advice. Okay. And I know that there are a couple places that we’ve already been like, okay, let’s make sure to link that.

Let’s make sure to link that too. So where on the interwebs can we both connect with you and to learn more about how to work with you? 

Linda Sidhu: Yeah, well, I have a brand new website that just is revealing very soon. And actually once this airs, it’ll probably be available, but on that website is my brand new quiz.

And so I really want to know are you people’s pilots? Are you the host with the most, are you a smooth sailor or are you the gifted guide? So take the quiz. Cause then you’ll be on my email list, which is where I show up most. And then you can tag me on Instagram, which is I am Linda Sadu and let me know what result you are.

And then we can communicate and kind of bond over if we’re similar or different. But yeah, that’s definitely where to find me. So take the quiz to be on my email list and then follow me on Instagram at I am Linda Sadu. 

Mai-kee Tsang: Yes, and your workshop you mentioned, the one that leads to the Airtable tracker, that’s also on your website, right?

Linda Sidhu: Well, yeah, it’s on the website, and then if you take the quiz, it is offered in the quiz, it’s like, you know, part of the welcome series I set up, but it’s amazing. It’s called the Magic Match Workshop, and it’s about a 45 minute workshop where I really go deep into who’s your magic match, and then you get the Airtable resources as well with that.

Mai-kee Tsang: Fantastic. Okay, so be sure to link everything there. And before we come to a conscious close to our conversation, Linda, I love asking this question to every single guest who comes on to the Quiet Rebels. And it’s this. Do you have a fun fact or story about you that no one else knows on the internet? 

Linda Sidhu: So the fun fact I like to share is that I used to raise Not race them, but raise them.

So I was born and raised in Ohio, very small town. And I was part of the FFA in high school and I would purchase pigs and I would, you know, take them to the fair. And I would use the money I raised as part of my college education because I had to pay for my own education. Unfortunately, my parents had told me that Because I had two older sisters, they ran out of money.

And they were like, you know, sorry about that. But so I ended up working three jobs to get through college, but it was totally fine because I think it was within me with my work ethic. And my parents did actually match each quarter. So they were like, if you pay for this quarter, we’ll pay for this one.

And one of my favorite things that came out of that was I graduated college with no debt. So I was really pleased about that. So that’s actually something I’ve never told people. 

Mai-kee Tsang: Well, you know, got someone who really knows how to roll up his sleeves and, you know, put in that elbow grease. I love that.

Definitely. Well, Linda, thank you so much for coming onto the podcast today to share your insights about this. And I hope that more than You know, more than a good handful of listeners are going to really take what you’ve said on board, take your quiz, and just to really create some beautiful partnerships out there in their businesses.

So thank you. 

Linda Sidhu: Thank you so much.

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