Whether you are consciously doing it or not, everyone has a personal brand these days. And more than any other social media platform, Instagram gives you an opportunity to create a buzz with almost everything! That being said, it takes a skill to stand out from the potentially hundreds (or even thousands) of accounts that your fans follow.
To help you know how to create an authentic personal brand, I talk to Cheryl Lau, an online personal branding strategist who is on a mission is to help those from academic or professional backgrounds show up online confidently, create value-packed content, and start building their personal brand or online business.
As someone who is generally perceived as calm and reserved but decided to show up anyway to create content and share her work, Cheryl is intensely passionate about seeing people step out of their comfort zones to pursue their big, audacious goals.
In a nutshell, we discuss:
– How one can share a story that is true to themselves and still maintain their authenticity
-When it’s okay vs when it’s not okay to share something that could emotionally trigger someone
-How one can take a seemingly mundane piece of information and turn it into either an authority or a relationship-building message.
and so much more!
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